NB
Nilay Balkan
Marketing Lecturer (Small business organisation and management; Other commerce, management, tourism and services not elsewhere classified; Economics, business and management curriculum and pedagogy; Entrepreneurship; Marketing management (incl. strategy and customer relations); Marketing communications)
Glasgow, Scotland
Publications
- The marketplace of attention: how audiences take shape in a digital age
- Diálogos bilaterales entre investigadores de la Glasgow Caledonian University (Reino Unido) y la Universidad de Alicante (España). Estudios interdisciplinares
- Customer–Company Relationships: The Key Dimensions and Leveraging Social Media to Build Relationships
- Barriers to digitally transform SMEs in Europe
- Why Are Students Not Engaging In Online Learning? A Lecturer’s Reflection
